Whenever I have something that is very, very expensive, I am consumed with a perverse desire for it to be mediocre. Not bad, exactly– I don’t want to be miserable– but I want it to be just “meh” enough that I can justify skipping Lululemon yoga pants in favor of Target ones, or Bojangles’ fried chicken in place of Thomas Keller’s. That said, I had aggressively, assertively low hopes for this week’s pick. Behold: the $37 blended breakfast tea from Bellocq Tea Atelier.
Laying aside the fact that it is silly to call a tea shop an “atelier,” I was extremely disappointed. I wanted this to be no better nor worse than any other nice breakfast tea I’d had– better than Tazo or Celestial Seasonings, maybe on par with something from Teavana. Nope. This Ceylon/Assam/Yunnan blend is pretty much a dream.
Breakfast blends take a lot of flak in the tea world for being the Uggs/Nike Shorts/French manicure of the beverages, but you know, a good one is worth its weight in gold. This is a good one, and I paid roughly that. With the toasty notes of a good Assam and the security blanket smell of a Ceylon, it’s just as nice first thing in the morning while you do a crossword as it was this afternoon, when I had it for a treat during a formidable rainstorm. It has an unusually long steeping time for a black tea– five to seven minutes, depending– which I ignored the first time I made it. It didn’t get bitter and the extra minute or two let the flavors unfold and gave me time to do some dishes. The second and third steeps brought out mellower notes, but were still great, which is what you’re hoping for from a higher-value tea.
So now you’re wondering: is this worth the $45ish dollars that it costs retail? The answer to that is probably no, unless you are a great connoisseur of tea. The good news is that you can buy this without the beautiful tin for the price of about $5/ounce, which is a good value for an organic black tea. I’m almost ashamed to admit this, but the tin was why I bought it in the first place: hefty and old-fashioned, it keeps the tea nice and fresh and looks beautiful on your shelf. Unless money’s no object, skip the pretty packaging and just get it delivered to you in the sleeve.